Jeff Peterson and the lesson he taught me

I have loved Hawaiian music since I was a little kid growing up on Oahu. When I was a kid there was really only AM radio where I lived so I ended up listening to Hawaiian music almost every day and out of all the types that I learned about my favorite was Slack key or Ki ho alu. I have been listening to this type of music for almost 40 years now and although I haven't learned to play it it has always spoken to me. One day a few years ago, I had a question about a particular music style/guitar type and I thought that I would just go straight to the source and e-mail Jeff, who had become one of my favorite artists of this type of music. I never thought that I would hear back from someone like him, someone who was obviously busy and in demand from people all the time. Surprisingly, maybe a day later I get a personal response back from Jeff himself answering my question and elaborating on other points regarding what I was interested in. I was obviously very impressed and have often thought about it when thinking about how a person, a business, or an organization can make such a difference to one person simply by being there and taking the time to follow up on people's questions, concerns, and their interest in whatever they might be providing. It takes time and a special commitment from people but it really matters. I urge you to be like Jeff and reach out to those who reach out to you. It will make a difference. Not just in your business but more importantly, in life.